Southwest Airlines® announced a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network to be the “Official Airline of the SEC.” The deal—officially launched on July 1—will primarily highlight the athletic contributions to SEC football, men’s and women’s basketball, baseball, softball, gymnastics, and women’s soccer.
To celebrate the sponsorship launch, Southwest® is hosting the Flex Your Fandom Sweepstakes, offering entrants the chance to be treated like an MVP with an opportunity to win an ultimate getaway experience to the SEC Football Championship1. Later this year, the airline will host additional sweepstakes to award prizes, including packages to the SEC Basketball Championship tournament, and an epic summer getaway. To learn more and to enter, visit southwestsecsweepstakes.com.
“Southwest Airlines is proud to be joining the SEC roster as the airline of choice and getting sports fanatics to their favorite games with ease,” said Jennifer Bridie, Vice President Marketing Communications & Strategy at Southwest Airlines. “SEC fans have been flying with us for decades, checking two free bags2 of gear, rescheduling road games without fees3, and saving flight credits for the year their team finally makes it to the championship. With this unique sponsorship, we’re giving fans more flexibility to join the action as they root for their favorite teams and bringing them new opportunities throughout the season to get to know the Southwest Brand even better.”
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